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| Tools and Resources for Data-Driven Market Research |
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TOOLS
Tool Overview Our tools help you understand your best customers—and how to find more like them. More... Demographic Profiler Information on population and households in a specific geography. Choose a geography and view counts by demographic characteristics including gender, age, race, and household income. Maps and graphs help you visualize the data. Use this tool to find out more about customers and prospects in your current trade area, or to evaluate the potential of new trade areas. Use Demographic Profiler Household Spending Estimates of market potential for specific products and services, segmented by demographic characteristics such as age of householder and household income. Use the Household Spending tool to understand the purchase behavior of your target prospects and customers. Use Household Spending Demographic Trends Pick a demographic variable and geography and view reports showing change over time. Use Demographic Trends to view changes in the demographics of your trade area. Bar graphs help you spot patterns within the trends. Use Demographic Trends Business Profiler Summary information on businesses in a specific geography. Choose a geography and view counts by number of employees and NAICS industry sector. Use Business Profiler Product Line Planner Discover opportunities in distribution channels with reports of product lines sold and kinds of business selling them. Use these reports to benchmark your business against industry averages, spot opportunities for new products, plan co-promotions, and more. Use Product Line Planner |
RESOURCES
Customized Tools. If you find our self-serve market research tools helpful, imagine what a tool like these, customized with proprietary data from your company, might do for you. We will create and host an application that allows you to perform sophisticated data mining, view or print reports and maps, generate mailing lists and more, all in real time. Send inquiry. "Bulletin" Newsletter Read back issues of the "Bulletin", published from 2002-2004 for bCentral Market Research Tools users. You'll find tips for getting the most out of the Market Research Tools. More... Fee Structure The fee structure for Market Research Tools reports is based on the degree of geographic complexity required by your research. Many reports are available at no charge. Subscriptions are a flexible solution for firms that want access to the tools without incurring per-report fees. More... |