Household Spending for Personal Care Products and Services: Cosmetics, perfume, bath preparation Zip Code = 46208   Household Count Market Potential Average Annual Expenditure Expenditure Share Geography Index Total 10,508 $1,096,312 $104.33 0.36% 93 Demographic Category Household Count Market Potential Average Annual Expenditure Demographic Share Demographic Index Age of Householder       Under 25 Years Old 681 $54,457 $79.94 4.97% 71       25 to 34 Years Old 1,572 $155,256 $98.77 14.16% 88       35 to 44 Years Old 2,175 $268,334 $123.36 24.48% 109       45 to 54 Years Old 1,955 $269,745 $137.95 24.60% 122       55 to 64 Years Old 1,303 $143,936 $110.47 13.13% 98       65 Years and over 2,822 $204,585 $72.51 18.66% 64 Race of Householder       White, Non-Hispanic 2,643 $278,837 $105.48 25.43% 94       African-American, Non-Hispanic 7,590 $783,076 $103.17 71.43% 92       Other, Non-Hispanic 190 $24,636 $129.92 2.25% 115       Hispanic / Latino 85 $9,763 $114.60 0.89% 102 Household Income       Less than $15,000 2,668 $159,764 $59.87 14.57% 53       $15,000 - $24,999 1,495 $122,833 $82.18 11.20% 73       $25,000 - $34,999 1,099 $81,179 $73.86 7.40% 66       $35,000 - $49,999 1,241 $107,203 $86.39 9.78% 77       $50,000 - $74,999 1,378 $180,866 $131.24 16.50% 116       $75,000 - $99,999 1,310 $203,283 $155.19 18.54% 138       $100,000 and over 1,317 $241,185 $183.12 22.00% 162 Housing Unit Occupancy       Owner Occupied 5,545 $696,226 $125.55 63.51% 111       Renter Occupied 4,963 $400,086 $80.62 36.49% 72 Household Type       Married Couple, No Children 1,635 $208,742 $127.67 19.04% 113       Married Couple, Children 960 $141,249 $147.06 12.88% 130       Single Parent 1,457 $176,456 $121.08 16.10% 107       Other Households 6,455 $569,866 $88.28 51.98% 78

Household Spending for Personal Care Products and Services: Cosmetics, perfume, bath preparation Zip Code = 46250 (Keystone)   Household Count Market Potential Average Annual Expenditure Expenditure Share Geography Index Total 8,616 $1,009,286 $117.14 0.36% 104 Demographic Category Household Count Market Potential Average Annual Expenditure Demographic Share Demographic Index Age of Householder       Under 25 Years Old 982 $87,779 $89.38 8.70% 79       25 to 34 Years Old 2,355 $260,096 $110.42 25.77% 98       35 to 44 Years Old 1,649 $227,384 $137.92 22.53% 122       45 to 54 Years Old 1,438 $221,776 $154.23 21.97% 137       55 to 64 Years Old 815 $100,653 $123.51 9.97% 110       65 Years and over 1,377 $111,598 $81.07 11.06% 72 Race of Householder       White, Non-Hispanic 7,473 $867,025 $116.03 85.90% 103       African-American, Non-Hispanic 603 $68,414 $113.49 6.78% 101       Other, Non-Hispanic 340 $48,595 $142.90 4.81% 127       Hispanic / Latino 200 $25,252 $126.06 2.50% 112 Household Income       Less than $15,000 343 $19,070 $55.56 1.89% 49       $15,000 - $24,999 586 $44,717 $76.25 4.43% 68       $25,000 - $34,999 933 $63,964 $68.54 6.34% 61       $35,000 - $49,999 1,330 $106,620 $80.16 10.56% 71       $50,000 - $74,999 2,335 $284,361 $121.78 28.17% 108       $75,000 - $99,999 1,316 $189,469 $144.00 18.77% 128       $100,000 and over 1,772 $301,085 $169.92 29.83% 151 Housing Unit Occupancy       Owner Occupied 3,880 $565,833 $145.84 56.06% 129       Renter Occupied 4,736 $443,454 $93.64 43.94% 83 Household Type       Married Couple, No Children 1,966 $273,424 $139.07 27.09% 123       Married Couple, Children 1,260 $201,893 $160.20 20.00% 142       Single Parent 439 $57,906 $131.89 5.74% 117       Other Households 4,950 $476,064 $96.17 47.17% 85

Household Spending for Personal Care Products and Services: Cosmetics, perfume, bath preparation Zip Code = 46220 (Broad Ripple)   Household Count Market Potential Average Annual Expenditure Expenditure Share Geography Index Total 16,633 $1,975,538 $118.77 0.36% 105 Demographic Category Household Count Market Potential Average Annual Expenditure Demographic Share Demographic Index Age of Householder       Under 25 Years Old 917 $81,301 $88.69 4.12% 79       25 to 34 Years Old 4,061 $444,969 $109.58 22.52% 97       35 to 44 Years Old 3,566 $488,103 $136.86 24.71% 121       45 to 54 Years Old 3,306 $505,980 $153.05 25.61% 136       55 to 64 Years Old 1,672 $204,871 $122.56 10.37% 109       65 Years and over 3,112 $250,315 $80.44 12.67% 71 Race of Householder       White, Non-Hispanic 14,419 $1,705,204 $118.26 86.32% 105       African-American, Non-Hispanic 1,592 $184,125 $115.67 9.32% 103       Other, Non-Hispanic 366 $53,356 $145.65 2.70% 129       Hispanic / Latino 256 $32,854 $128.48 1.66% 114 Household Income       Less than $15,000 916 $50,894 $55.57 2.58% 49       $15,000 - $24,999 1,249 $95,244 $76.27 4.82% 68       $25,000 - $34,999 1,661 $113,861 $68.56 5.76% 61       $35,000 - $49,999 2,235 $179,195 $80.19 9.07% 71       $50,000 - $74,999 4,060 $494,539 $121.82 25.03% 108       $75,000 - $99,999 2,518 $362,755 $144.05 18.36% 128       $100,000 and over 3,995 $679,050 $169.97 34.37% 151 Housing Unit Occupancy       Owner Occupied 10,830 $1,469,885 $135.72 74.40% 120       Renter Occupied 5,803 $505,653 $87.14 25.60% 77 Household Type       Married Couple, No Children 4,004 $556,643 $139.02 28.18% 123       Married Couple, Children 2,660 $426,011 $160.14 21.56% 142       Single Parent 969 $127,818 $131.84 6.47% 117       Other Households 8,999 $865,065 $96.13 43.79% 85