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IN THIS ISSUE:
| Bulletin Archive | |
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FROM THE EDITOR
As the holidays approach, many of us succumb to stress, and feel that our personal lives are demanding more of the attention we typically spend on our business pursuits. For entrepreneurs, especially those in family businesses, the conflicting demands on our time at the holidays can be downright painful. We may even find ourselves considering giving up on entrepreneurship, if the pressures get too much. Want some reassurance you’re "the right man for the job" when it comes to starting and running your business? Take our quiz this month. As we near the end of the year, you probably start musing as I do... what do we have to show for ourselves? Regarding the bCentral Market Research Tools, we have a few accomplishments we’re proud of. We launched the Product Line Planner, an addition to the Market Research Tools suite that is designed to help you benchmark your business against industry averages, understand your distribution channels in greater depth, and discover opportunities for co-promotions, branding, private label programs, and more. Two types of report are available. One views the data by product line and the other by kind of business. Click on the hot-linked codes in the left column to switch from one view to the other. All reports are free while we’re in our introductory period, so click away! We updated our demographic data to 2003, and included 2008 projections in the reports as well. And with the 2003 data we were able to switch from using ZIP codes to ZCTAs (that’s ZIP Code Tabulation Areas™, a Census Bureau designation), a technical detail that makes our small-area reports more accurate. We have just added one more tool—the long-awaited Residential List Broker, one of the best prospecting resources you’ll find anywhere online. Hundreds of you told us you are looking for reasonably priced mailing lists that make it easy to do target marketing. We’ve got the tool for you. (See Tool Bits column below.) But first, an important note: The Bulletin, our newsletter for subscribers to our Market Research Tools on bCentral, is going to move to bi-monthly distribution starting in 2004. Why? So we can make the cobbler’s children some new shoes. In other words, we plan to produce a Third Wave Research newsletter, profiling interesting work our staff is doing, and demonstrating the success of our work with succinct case studies. Expect your next issue of the Bulletin on the first Tuesday in February. On the first Tuesday of every even-numbered month, we’ll be arriving in your in-box. In January, you will receive the first issue of the Third Wave Research newsletter "Making Waves". If you find it useful, do nothing and we will continue sending it to you on the first Tuesday of every odd-numbered month. In each issue you will have the option to unsubscribe. QUIZ
It’s back by popular demand: our quiz titled "Entrepreneur and Manager — do you have the right stuff?" Starting a business requires an independent spirit and considerable expertise at doing the work of the business, whether that means building a kayak or writing an ad. On the other hand, managing a successful enterprise requires getting things done through other people. Entrepreneurial traits often get in the way. When you start a business you naturally hope it will succeed. But should you be fortunate and see your business prosper, you will soon need skills and aptitude for team building, cooperation, and delegation — often the very activities that drove you away from a corporate job in the first place! Do you have what it takes to be an entrepreneur? And, more importantly, do you have what it takes to transition gracefully to the role of manager, should your start-up business thrive and grow? Click here to take our quiz and find out! TOOL BITS
Residential List Broker
Ever wished you could just hook up a hose that would pump out new prospects whenever you turned on the tap? Well we have the next best thing — reasonably priced mailing lists for any geography, large or small, on tap online. Create your list from over 100 million residential households. We’ve overlaid selectable criteria so you can choose just the prospects most likely to respond to your offer.
"Relevance drives response", award-winning direct mail consultant Tom Mac Arthur taught me, and we’ve got the tool that will help you bring together relevant images and messages to make powerful direct mail pitches. Read more about Residential List Broker! | |  | |
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I look forward to your feedback. Click here to write to me and I will try to respond promptly. Best regards, Sarah White, Editor, the Bulletin Third Wave Research How to Unsubscribe
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About Third Wave Research
The BULLETIN is published occasionally by Madison, Wisconsin-based Third Wave Research.
Editor Sarah White and other associates of Third Wave Research write articles that appear in
bCentral's "Demographics"
and "Market Research" topic areas.
For information about Third Wave Research's services,
click here.
SPONSOR MESSAGES
Our Sponsors
Businesses like yours reach prospects nationwide by sponsoring the BULLETIN.
Put your message where interested small business people will see it.
If you are interested in purchasing a sponsor message, e-mail the editor.
Tom Mac Arthur, Wellspring Communications
Tom Mac Arthur is a Milwaukee-based international award winning direct
marketer providing program planning and creative services. During a career
spanning over 20 years, Tom has created successful direct marketing
programs for products as high-tech as a digital subtraction angiography
system for General Electric Medical Systems, to as low-tech as a waterless
composting toilet for Mullbank of Stockholm, Sweden.
For a free copy of Tom Mac Arthur’s White Papers on Customer Characteristic Analysis click here. Customer Characteristic Analysis Could you use a mailing list that improves your targeting by 30-80%? Third Wave Research offers a service that takes the names of your current customers, merges and matches them with our master database, and finds thousands of new prospects who look like your best customers. Start sending less mail and getting more results. To find out more, click here.
Copyright © 2010 Third Wave Research, LLC. All rights reserved. phone: 608-255-9283 fax: 608-255-9577 e-mail: TWRbCentralEditor@ThirdWaveResearch.com | |
