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IN THIS ISSUE:
| Bulletin Archive | |
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FROM THE EDITOR
New Business Needs Help! My inbox brought this query from a user. Let me share her question and my response with you. I have the beginnings of a new business. We (family affair!) are in the process of drafting our business plan for "Nana's Attic Treasures, LLC". As the name implies, we will be dealers in used home furnishings, collectibles, accessories, old jewelry, etc. I can use some assistance... I am finding this a hard category to research. Thanks for any advice and help you can offer. — "Nana" Here is my response.Good luck on your new venture! I have two ideas for you. The bad news is that your target audience is defined by their interests, not their demographics or their geographic location. That makes them hard to reach through most media. The good news is that their interests lead them to actively seek out information about businesses like yours, so if you take even some basic efforts to be where they look for information, you'll make progress. So, how to do that?
SURVEY
A hearty “thank you!” to everyone who responded to last issue’s “How’s Business?” survey. I asked for your outlook for 2003, and I’m pleased to see that despite pervasive pessimism in world and business news, you’re staying cautiously optimistic. Some say optimism is a weakness but I say it’s a strength when we’re facing challenges we can do little about…and 2003 is full of those. Your responses indicate: You’re making marketing a priority. You’re planning to spend more money on marketing, and to spend more time attending networking events. As a result, an overwhelming majority (88%) of you expect profitability to increase in 2003. You’re committed to making your business work. Some of you (40%) expect more difficulty collecting overdue accounts next year. More of you (64%) are making the same or less income from your business than you could make as an employee in some other business. Even so, 72% say you wouldn’t be easily tempted to give up your business for an ordinary job. What keeps you motivated to work on your business? Most of you responded—your flexibility, your sense of control, and your confidence in a profitable future. Who says so? In each survey I ask some questions that help me know you better. Who did you turn out to be this time?
TOOL BITS
For Small Area Research, Zip Codes Can't Deliver!
Zip codes get the mail where it's supposed to go. But for demographic research,
they're worse than useless.
Over 60 percent of demographic report purchases using our Market Research Tools are for Zip code geographies. This is a crying shame and I want it to stop. Why? Because Zip codes are the LEAST accurate geographic unit to use for small-area demographic research. It's time you learned the truth about Zip codes, U.S. Census data, and the geographic units used to filter it. Zip codes weren't designed for statistical analysis and the way they're defined and revised gets in the way of accurate research. What's so bad about Zip codes? More... | |  | |
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Nana's Attic Treasures, LLC Trade, donate, consign, buy and sell. Furniture, collectibles, local artwork, antiques, table linens, knick-knacks, estate sales, jewelry, silver, pottery, ceramics and other home accessories. Appraisal services and consultation. Estate purchases, partial or complete. Watch our Web site for our brick and mortar Grand Opening! Now acquiring inventory for our Pikesville location, Baltimore, MD. To find out more phone 410-358-6314 or e-mail Nana. Customer Characteristic Analysis Could you use a mailing list that improves your targeting by 30-80%? Third Wave Research offers a service that takes the names of your current customers, merges and matches them with our master database, and finds thousands of new prospects who look like your best customers. Start sending less mail and getting more results. To find out more, click here.
Copyright © 2010 Third Wave Research, LLC. All rights reserved. phone: 608-255-9283 fax: 608-255-9577 e-mail: TWRbCentralEditor@ThirdWaveResearch.com | |
