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FROM THE EDITOR
Coming soon: The end of an era
The tenure of the Market Research Tools on bCentral is coming to
a close in July of this year. The entire bCentral portal is being
replaced by the new Microsoft Small Business Center.
The new site combines some of the small-business offerings and
content from Microsoft bCentral with other content from
Microsoft.com. The bCentral demographics area, sponsored by Third
Wave Research, will not be included in the new site. Access to
all of our content via the bCentral site will end in July.
Don’t worry—you’ll still be able to use the Market Research Tools
and resources anytime you like.
Until July 1, simply use the tools on bCentral as you have in the
past. We’ll contact you then with new instructions for accessing
the tools after July 1. Your log-in and purchase history at
bCentral Market Research Tools will be transferred to our
"private label" version of the bCentral demographics website. You
won’t need to re-register, and your information will not be
transferred or resold to any other company.
We are actively looking for a new partner so that the Market
Research Tools continue to be available where new business people
will find them. Please take a few moments to visit our
survey
and tell us a little about your satisfaction with our
tools, and your use of other business information websites. Your
responses will help us find the right new partner.
Thank you!
SURVEY
BONUS: Two Surveys this month!
Market Research Tools User Survey
Working Solo Survey on Networking
Working Solo founder Teri Lonier invites you to participate in a
survey on networking. You’ll be part of her research on the
impact of networks on small business growth. The survey takes
only 8-10 minutes to complete, is 100% confidential (no email
names are collected), and is fun to do. Come add your voice to
the hundreds of soloists who have already shared their ideas
about business networks.
Click here to take the survey.
The research is part of a project that Teri and a colleague will
be presenting at an entrepreneurship research conference in June.
The focus is on the impact of networking on the success of small
business. Teri has promised to share her research results with
me, and I’ll share them with you in a future issue of this
newsletter.
TOOL BITS
Business Review: Parties by Panache
Sometimes you don’t know what you know until you take the time to
write it down. That’s what the Business Review is all about.
The Business Review is a tool that can help you write a business
plan, spend your advertising budget wisely, or just get a grip on
priorities for your marketing efforts. It’s a tool I’ve used over
two decades, and the place I start whenever I begin work as a
consultant with a new client. You can read all about it in the
new edition of my book, Complete Idiot’s Guide to Marketing. Or
just click "more" to read an example of the Business Review,
applied to Parties by Panache, a full service caterer/event
planning firm serving Orange, Los Angeles, Riverside and Northern
San Diego Counties, California. Thank you, Jerry O’Brien, for
volunteering to be featured in the Bulletin!
More...
Resources
www.partiesbypanache.com
To download the Business Review Template and try this tool on
your business,
click here.
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Tell a Friend
You can help a friend with just one click!
Click here to send the link to this issue to a friend or colleague.
I look forward to your feedback.  Click here to write to me and I will try to respond promptly.
Best regards,
Sarah White, Editor, the Bulletin
Third Wave Research
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About Third Wave Research
The BULLETIN is published occasionally by Madison, Wisconsin-based Third Wave Research.
Editor Sarah White and other associates of Third Wave Research write articles that appear in
bCentral's "Demographics"
and "Market Research" topic areas.
For information about Third Wave Research's services,
click here.
SPONSOR MESSAGES
Our Sponsors
Businesses like yours reach prospects nationwide by sponsoring the BULLETIN.
Put your message where interested small business people will see it.
If you are interested in purchasing a sponsor message, e-mail the editor.
Parties By Panache is a renowned off-premise caterer and event
planner serving the sophisticated palate in Southern California.
Our specialty is bringing the extraordinary event to prized
locations, be it your home, boat, office, or other venue. Contact
us on the web at www.partiesbypanache.com
Working Solo, Inc. is a clearinghouse of information for
independent entrepreneurs, including the self-employed, free
agents, e-lancers, telecommuters, and other solo professionals.
If you are working on your own — or are thinking about making
the entrepreneurial leap — this site offers news, information,
tips, and insights to guide you. Sign up for the free monthly
email newsletter, Working Solo eNews, and receive information on
a wide variety of valuable business topics, including tax and
legal issues, technology tips, shoestring marketing techniques,
small business sites of interest, top-rated resources, and other
news designed specifically for soloists — all delivered ad-free,
and your email address is never shared. Visit
www.workingsolo.com
for full details.
Copyright © 2010 Third Wave Research, LLC. All rights reserved. phone: 608-255-9283 fax: 608-255-9577 e-mail: TWRbCentralEditor@ThirdWaveResearch.com |  |