Web Survey - Third Wave Research

Part A. Usage

  1. Do you currently use population information (demographic and/or household expenditures data) to make business decisions?

          Yes
          No

  2. What kinds of population information do you or would use in your business? (Check all that apply.)

          Demographic Profiles
          Demographic Trends
          Market Size Forecasts
          Market Projections
          Household or Consumer Expenditures
          Life Stage/Life Style Attributes of Customers
          Mailing Lists

  3. What kinds of geographies do you or would you apply this information to? (Check all that apply)

          Entire U.S.
          Metropolitan Area
          State
          County
          Zip Code
          Blocks or Collections of Blocks

  4. Do you currently or would you use this kind of information to: (Check all that apply)

          Find new customers
          Develop marketing strategies
          Locate your business
          Evaluate a start-up business
          Create a report for financing purposes

  5. Where do you go or where would you go to get this kind of information?

     
    Specify:


    Part B. Business Characterization

  6. Are you currently in business or looking to start a new business, or both?

          Existing business
          New business
          Both

  7. What type of business are you engaged in?

         

  8. How many total employees does your business have?

         

  9. At what level are your annual sales/revenues?

         

  10. What is your position?